In the last few years, several Social Media platforms have been taking over the internet. Channels like Facebook, Instagram, and Twitter help bring people together based on location, interests, and views. Since these platforms have become a forum for everybody to socialize and connect from any part of the world, marketers have started getting on board to target and reach out to their desired audiences. This style of marketing was later termed as Social Media Marketing (SMM).
Although Social Media Marketing is a branch of digital marketing, many business entities invest exclusively in this form of marketing, since it has seen better results in terms of ROI and Engagement rates. This is also cost-effective when compared to the Conventional Marketing Methods available as well as other forms of Digital Marketing.
Why One Must Follow Social Media Blogs
Reading high – rated Social Media Blogs has several advantages from the marketing perspective. Here are some reasons why everybody must read and follow social media blogs online.
- It is a free study resource library that is easily accessible
- You can read at the comfort of your own home or work
- You can access it from anywhere, at anytime
- It helps you stay updated on the current events in the Digital Industry
- It gives you 10 – year worth of expertise in less than an hour
- It helps you organize your work and stay systematic
- It assists you in streamlining your workflow and process
- It enhances your level of thinking and strategizing
Here is the list of Top Social Media Blogs for 2020
In order to nail the Social Media Marketing game, you need to have clear objectives and strategies in mind. Those two will help you in drafting optimized campaigns for your Business growth in the long run. But this requires you to stay updated on the current trends, latest tools, and techniques of Social Media Marketing. That is why I have compiled a list of Social Media Marketing Blogs from experts in the field. Please note that this list is not in any particular order.
#1 Sorav Jain
Sorav Jain is a Digital and Social Media Marketing expert who has over 10 years of experience in the field. He is the Founder of EchoVME, a digital marketing & advertising agency and Digital Scholar, a digital marketing training institute, both located in Chennai, India. He has trained several students and entrepreneurs through conferences, seminars, guest lectures and workshops. Having a wide expertise in Social Media Marketing, Sorav has had the opportunity to interact and collaborate with various other Industrial experts. Through his blog, he talks about the trends and updates associated with Social Media. He has also authored four books and conducts webinars frequently, to help his viewers.
#2 Rebekah Radice
Rebekah Radice is an author, keynote speaker and the founder of RadiantLA. She currently runs a Digital strategy and Social Media blog online, that had over 100,000 subscribers. Her blog is a virtual guide on how to build an online empire through branding and social media marketing. It conveys the ideas and strategies that she has accumulated through her experience of 15+ years in the field. She also trains entrepreneurs and professionals through her power-packed development programs.
#3 Social Media Club
Social Media Club was founded in the year 2006, with a strong team of a diverse group of individuals ranging from artists to journalists. Their mission is to promote themselves as a medium to teach the public about the ways of communication and the technologies associated with it. The site is purely dedicated to Social Media Enthusiasts who love to connect, communicate, and collaborate. What is unique about Social Media Club is the fact that they have specialized blogs on the science and personal aspects of being a professional. Some of the topics in this area include self – care tips for Social Marketers, the psychology behind branding, and the science of marketing.
#4 Jon Loomer
Jon Loomer is a Facebook marketing coach, trainer, and professional speaker. He started his blog solely for hardcore Facebook marketers, after working on the platform himself for business reasons. While working on Facebook, he studied how the channel can be used as an effective tool to gain more reach and visibility. Currently, he shares his learnings in the form of videos, blog posts, and training sessions.
#5 Social Media.Biz
SocialMedia.Biz is an online blog that features newsletters, How to’s, and blogs about social media. This blog is great for people seeking quick tips and tutorials on social media related campaigns. Covering all topics ranging from Instagram’s must do’s to the importance of Marketing on social channels, SocialMedia.biz aims to educate people on the fundamentals of Social Media Marketing.
#6 Mari Smith
Another Facebook Marketing coach on the list, Mari Smith has surely made a mark on the digital marketing space. She is often addressed as the ‘Queen of Facebook’ by reputed organizations such as IBM and Forbes, in recognition to her work and research on the platform. She stands out in her teaching approach, which incorporates relationship marketing principles into Facebook marketing. This helps people understand the customers that they target through Facebook Ads.
#7 The Future Buzz
The Future Buzz is a Digital Marketing and PR opinion-based blog that talks about the present news and topics associated with Digital Marketing. The Social Media section of the blog covers informational and controversial topics, that help marketers beware of the scams and pitfalls of Social Media Marketing. The blog is more like an instruction manual for social media marketers, that carries guidelines and precaution rules for them to follow.
#8 Social Media Examiner
Each Social Media platform is different from the others. This means that Businesses and Entrepreneurs need to draft separate ideas for each platform. But how do we know what works on each platform? Social Media Examiner became aware of this common concern and launched its blog for beginners. This extensive blog carries articles on LinkedIn, Quora, Instagram, Facebook, TikTok, and many other platforms, stating what kind of strategies can be implemented through these forums.
#9 Altitude Branding
Altitude Branding is a virtual handbook on Branding. It talks about how to brand your business on digital and offline platforms. Their Digital Branding column talks about the importance of branding on the internet and how effective it is. Covering all aspects of branding through social media, this blog is perfect for anybody looking to establish and grow a strong brand in the long run.
#10 Convince and Convert
Convince and Convert is a Content Marketing and Social Media Blog. As the name suggests, this blog will tell you how to convince people to convert into your clients. Some of the blog categories that they are well – known for include, Social Media trends of each year, marketing hacks that work, and tutorials on making your content internet – friendly. They also offer free resource material in the form of weekly – written E-Mails, Podcasts, and Newsletters.
#11 Social Media Today
Social Media Today is a Digital Strategy, Content Marketing, and a Social Media blog, that reports articles on a wide range of topics. Anybody looking to learn the fundamental functioning and algorithms of top social media networks such as Facebook, Instagram, Twitter, LinkedIn, and TikTok can follow this blog and sign up for this newsletter. That way, you get notified whenever a new blog is up.
#12 Hopper HQ
Hopper HQ is a Social Media Marketing tool that helps freelancers, agencies, Businesses, and Entrepreneurs step – up their social media marketing game through automation of posts publishing, scheduling, and content curation. They also run a Social Media Blog that talks about the various tools and techniques that can support your social media campaigns. The blog also discusses the various methods of monetizing your Social Media profiles.
#13 Digital Matchbox
Digital Matchbox is a London – based Marketing agency, that formulates Social Media Marketing strategies for their clients for increasing ROI and engagement. Through their experience of working with several clients in the UK, they were able to determine the social success mantra for different kinds of businesses. With such expertise, they started their blog to educate the public on what kind of strategies can deliver results.
#14 The Social Media Hat
The Social Media Hat Blog is run under a leading Blogging and Social Media Consultant, Mike Allton. They provide useful guides and resources on everything related to Social Media. The Blog is segregated into a number of categories like the Social Media articles section that covers topics on each individual platform, the Social Media resources section that gives an extensive strategic plan that you can apply to your business and the Social Media Tools section that offers an elaborate review and comparison of social media tools.
Mashable is a Digital Media company that was founded by Pete Cashmore in the year 2005. Although this newsletter covers all topics, ranging from entertainment to technology to culture – related news, the social media section of Mashable contains some very interesting Social Media topics. The blog talks about the common problems faced while using social media for marketing and how to address it. It even tells its reader where they can acquire the necessary skills to solve the respective problem.
#16 Social Samosa
Social Samosa is an Indian Social Media Blog that writes about latest features on social platforms and case – studies of the strategic social campaigns of top leading companies. They examine various organizations and give a detailed report on their strategies in the form of blog posts. With an innovative team of writers and researchers, they stay updated on the Internet trends and blog accordingly to ensure that their readers are not left behind.